The commercial activity that takes place in the República Square region reflects the city’s contrasts. There are the street establishments, both regular and irregular and the intermingling of small vendors and large chain stores. We witness an array from street vendors to stores carrying expensive brands, alongside financial and real estate companies, tourist agencies, and art galleries. The work presented by the Collective Filé de Peixe takes place amidst this wide and diverse backdrop. In the same format that the vendors make and sell pirated copies of big movie hits, the project Piratão takes advantage of the accessibility of the processes of reproduction of images and videos made possible by the popularization of technology, in order to resell them at a low price through their performances. The difference is the content: they aren’t films shown in movie theatres, but videos screened in exhibition galleries. The ordinary, street market merchandise is the same work available to collectors on the art market. The Piratão project is an action that questions the values and processes specific to the circulation of artists’ work. By dislocating the practices and locations usually engaged in the market, it radically considers its own aspect of merchandising, raising questions about the role of institutions in the commercial and financial dimensions of art.
Collective Filé de Peixe: Alex Topini, Fabricio Cavalcanti and Fernanda Antoun